Tuesday, November 18, 2008

Hawkins and Audel

Whoa... a very odd thing. In looking up the history of Platts I discovered a reference to Mr. N. Hawkins. It notes that in 1882, under the name of Theodore Audel, he established a magazine called "Steam." The next year, two advertising salesmen from Boston -- Emerson Harris and Horace Swetland -- buy out Audel and rename the publication "Power, and which is incorporated Steam." James H. McGraw was hired as an advertising manager of Power two years later. In 1902, John A. Hill bought Power Magazine and Warren Cumming Platt dropped out of school to become a reporter. He established National Petroleum News as in 1909 as a means of distributing independent information.

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