Wednesday, August 06, 2003

Corporate Seanachies : Storytelling skills for the modern organization

I've posted a new paper. Here's a quick abstract.

Both the popular and academic press have started putting increased emphasis on storytelling within organizations and businesses. Although these works justify "why" storytelling is important, they fail to address the "how". This article provides some lesson for business gleaned from storytelling in primary schools and public libraries.


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