The CEO as Storyteller

I've recently become fascinated with the idea of using stories as a means of controlling knowledge within an organization. The researcher and writer David Snowden has called this new KM trend "third generation" or "JIT" KM. This month, the Harvard Business Review is featuring an article called Happy Tales: The CEO as Storyteller. The article contains an interview with Robert McKee --remember the movie Adaptation?-- and is excerpted at Working Knowledge.